2/17/2013

Benefits / Advantages of Email Marketing

2/17/2013




1.      Email Marketing Has a Wide Reach
Email marketing can reach a wide audience in a short period of time and allows recipients to immediately act on messages.
2.      Email Marketing Excels in Return-on-Investment
Email marketing is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives website traffic.
3.      Email Marketing Can Be Highly Customized
Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by ZIP code, gender or income.
4.      Email Marketing Is Measurable
Email marketing and sales campaigns can be measured in detail through open-up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results.
5.      Reduce Overhead Costs
Email marketing can be done at a very low overhead cost! You don't need a ton of employees, designers, or marketing analysts. You don't need to pay for printing, postal mailing costs, phone lines, or advertising rates. An effective email marketing program only needs a great email marketing platform or service and a good marketer who knows how to put the right offers and the right copy and graphics in front of the right portion of your user or customer list. There is no marketing channel in which you'll spend less to get greater returns on your investment than email marketing.
6.      Reduced Time & Effort
Take a moment to think about the time and effort involved in structuring a direct-to-consumer or direct business-to-business campaign using one of the two most common offline direct marketing communications techniques:
a.       Print Postal Mailings: You'll need to allow time for a designer to create the mailing, typically through several lengthy revisions. Then you'll need to allow time for the print mailing to be printed, cut and, if necessary, stuffed into envelopes. There will be time while the marketing collateral is being transported via the postal system and then time while you wait for the consumer to retrieve it from the mail box.
b.      Telesales Campaigns: In addition to having to construct a telesales script, you'll have to wait the time out while your sales agents dial through cycled call attempts to all of the sales leads or customers on your target list.

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