TO CREATE A SEARCH ENGINE FIRNDLY AND A SUCCESSFUL WEBSITE

STEP 1: RESEARCH ON THE KEYWORD IN YOUR MARKET

Here I assume that you have services/product to publish in your website. You do need to do some research about what is your targeted market and the keyword you should use to target your visitors. You need to do some research and study your competition Website to see how they implement. You can either modify their idea or make a better Website over your competition. You can even see what the keyword use in your competition website is.

Assume that you’re your site is selling a ‘toys’. You need to go to Yahoo!, Google, MSN to search for the keyword ‘toys’. Investigate their site because they are your competitors. Sometimes you can use a phrase in the keyword research, for example. ‘my toys’ or ‘toys shop’, etc. Do do this, you would need a tools known as ‘Keyword Effectiveness Index (KEI)’.

Keyword Effectiveness Index (KEI) are use to determine the value of a keywords in your market. KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.

Suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 486 divided by 214,234. In this case, the KEI 0.002.

The higher the KEI, the more popular your keywords are, and the less competition they have. That means that you might have a better chance of getting to the top.

The suggestion tools for KEI are:

• KeywordDiscovery - http://www.keyworddiscovery.com/
• WordTracker - http://www.wordtracker.com/
• Google Adwirds Keyword Tool - http://adwords.google.com/select/Login

STEP 2: DOMAIN FINDING

After the keyword research, you should already have a list of your targeted keyword or phrases. The next thing is to pick a good domain name for your website url. Although, some search engine claim that they never listed a website in the search page based on the domain name. That is no harm if you are going to put your products name or services name in your domain name. Moreover, to put the keyword in domain name could help your visitor remember your site easily.

There are several extensions of a domain such as .com, .org, .edu, .etc. If you are target in the world wide, we suggest you to register in the .com domain name. If you are not sure this is a good domain name for your market. You can make a call to our domain expert do help you get a good domain.

STEP 3: WEBSITE DESIGN

A Website design is the combination of programming and the designing skill to create a digital presentation form in the Internet. There are various tools in the market to help you easily develop a web page. The Microsoft Front Page and DreamWeaver is the most popular tools used to develop a web page.

You may choose to develop your Web page by referring to your HTML books or hire an Web designer to do it for you if you are not sure how to develop a successful and search engine friendly Web site.

After you have you website designed. You must do some testing to ensure that your site is working nicely without any errors. The things you should test are listed below:

1. Test your website in different monitor resolution. The standard resolution is 800x600.
2. Test your website in different web browser such as Internet Explorer, Mozilla Firefox, Netscape Navigator, Safari, etc.

You might need to do some changes in your pages while testing to ensure your page is display nicely in all different environment.

After you have a website template. You can start to write your content and put the keywords you selected in your content.

STEP 4: HOSTING YOU WEBSITE

To choose a best suit web hosting services for your website. It depends on the kind of website you are operating. For example, a information viewing website only need a small storage spaces and low bandwidth. While e-commerce website needs a large storage space to store the items image/information and a high bandwidth usage web hosting.

Beside, some website are provides the servicing or sending newsletter daily to their subscriber. They might need a hosting that support the email sending or email auto-responder features.

There are some web hosting companies there they provides the hosting packages. For example, they might include the Website design in their hosting packages or a email server in their hosting packages.

After you have chosen your web hosting company and sign up with them. You need to login to your domain name account to change the DNS and point it to your web hosting DNS. Normally, it takes about 24-48 hours to update your domain in database and get access to your site.

STEP 5: UPLOAD YOUR PAGE ONTO WEB HOSTING SITE

At the same time you wait for your domain name to be indexing. You can upload all your web pages onto the web hosting from your local machine. There are various types of FTP software for you to do this, the recommended FTP software as below:

• Graphical FTP Client - www.ftp.com/
• Front Page FTP – include in the Microsoft Front Page
• CoreFRP - www.coreftp.com/

After you had all uploaded, wait for your domain name to get access.

STEP 6: On-Page Optimization

On-Page Optimization is the thing you should do before you start your Off-Page Optimization in Search Engine Optimization. On-Page factors are related directly to the content and structure of the Website. This normally consists of pages written in the HTML and the website design architecture. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body content.

Each page should target between two and four keywords directly related to the contents. If you feel the need for more keywords then consider splitting your content into separate pages. The Uniform Resource Locator (URL) should contain keywords, separated by hyphens without being too long, around 128 characters is probably a sensible upper limit for the entire URL. The Ttle tag should contain the keywords because the Title taq would be the vital source for search engine to understand your page. Example of a Title tag:

<TITLE>Toys Shopping Center</TITLE>

Title tag should be the first tag in the Head section of a page. Beside you also need to create a Keyword and Description tag in your head section. Many website designers spend a lot of time creating keyword and description meta tags. Although these may be read by search engines, for example the description tag is used by Yahoo! To provide a short description of the site in the search engine results page, there are not used for ranking pages. But that is recommend to put your keyword in the meta keyword and description tags. Example as below,

<META NAME="keyword" content="toys, toys shopping center">

<META NAME="description" content="Toys shopping center provides the latest toys series for your children">

After the changes of your web pages, you do need to re-upload this entire file onto your web server to reflect the new changes.

STEP 7: SUBMISSION TO SEARCH ENGINE AND DIRECTORIES

Submission to search engine and directories is to get your website listed and let your visitor find you. There are many search engine and directories out there. But that is recommended to submit to some major search engine such as Yahoo!, Google, MSN. Below are the link for you to submit your website without paying any cents.

·         Search Engine

o   Google - http://www.google.com/addurl/?continue=/addurl

o   Yahoo! - http://search.yahoo.com/info/submit.html

o   MSN - http://search.msn.com/docs/submit.aspx?FORM=WSDD2

·         Search Engine Directories

o   DMOZ - http://dmoz.org/add.html

o   ScrubTheWeb - http://www.scrubtheweb.com/addurl.html

o   IDMStudio - http://www.ldmstudio.com/

STEP 8: ARTICLES DIRECTORIES SUBMISSION

To submit your articles onto several major articles directories would help you increase the inbound link for your web page. This is because when you submit articles, you do please to put a link back to your website. This is commonly known as inbound link or back link.

The search engine such as Google would rank your page based on the inbound link you have. Below are the recommend articles directory that is free to submit your articles ad publish on the Internet:

·         http://www.tigrafix.com/

·         http://www.free-articles-zone.com/

·         http://www.ezinearticles.com/

·         http://www.promotionworld.com/

STEP 9: GET THE QUALITY OUTBOUND AND INBOUND LINK

Some search engine would rank you page based on the quality of your inbound and outbound link you have. That’s Google. A quality link is usually your competitors or the website that is closely to your services/products. You need create a page of resources link and link to them. And send a request link back email to their webmaster. Example of the email as below:

Dear Webmaster,

My name is Maverick and I have just gone through your site, and visited many pages. I have noticed that you have good content on

the site. It would be better if we link to each other as reciprocal link place an important role in a search engine ranking algorithm.

I have already placed a link to your site on the following webpage:-

http://www.example.com

Your link details are here: …

STEP 10: CREATE YOUR OWN BLOG

Blogs is vital issues that related to your site ranking. Usually, search engine will search for the information from the blogs because blogs is always the updated or the latest information. There are many blog site out there. The most popular is the Google’s Blogger – http://www.blogger.com/

STEP 11: GOOGLE ADSENSE AND ADWORDS

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages.

It's also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with the program policies, just complete the online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search - you can decide to use any combination of these products on your pages.

Google will review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your web pages.

Google Adwords

Google Adwords is a quick and simple way to advertise on Google, regardless of your budget. Adwords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, including AOL, EarthLink, HowStuffWotks, & Nlogger. With searches on Google and page views on the Google Network each day, your Google Adwords ads reach a vast audience.

When you create an Adwords keyword-targeted ad, you choose keywords for which your ad will appear and specify the maximum amount you’re willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, the Adwords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad’s position.

\When you create an AdWords site-targeted ad, you choose the exact Google Network content sites where your ad will run and specify the maximum amount you're willing to pay for each thousand page views on that site. You pay whenever someone views your ad. As with keyword-targeted ads, the AdWords Discounter automatically reduces the actual CPM you pay to the lowest cost needed for your ad to win the placement on that page.

There's no minimum monthly charge with AdWords -- just a nominal activation fee. You can choose from a variety of ad formats, including text, image, and video ads, and easily track of your ad performance using the reports in your online account Control Center.

To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.

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Jim T. has been in the IT industry since 1995, and is involved in web marketing and system development since 2007. He is a person who can deliver a quality online billing system and provide system development consultation that will really work for your business.