SEO can be divided broadly into on-page and off-page optimization techniques. Simply put, on-page optimization is concerned with everything that can be done to boost your ranking in the search engine results pages (SERPs) on the webpage itself.
Off-page optimization deals with aspects that take place elsewhere such as the quality and relevance (though not these days the sheer numeric volume) of your back-links. An effective SEO campaign will usually take both into account, but the importance of complete on-page optimization cannot be overstated.
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