10/09/2013

SEO Strategy Outline

10/09/2013


Onsite SEO Strategy

Onsite SEO is the process of making your website attractive  to search engines by letting them know what your website or page is about. The Goal  is to let the search engines know what phrase is most related to your website  by making it the most prominent phrase on the page.

Keyword Density SEO Strategy  

If you ask 10 SEO experts you will get 10 different answers,  much of which is very conflicting, about the ideal keyword density for SEO  purposes. Some say that you can go up to a density of as much as 8%. This means  that your keyword or keyword phrase appears 8 times out of every 100 words on  your page. You have to remember that your content needs to be readable when  reading the content if it seems like the phrase is over used , then you’re  likely to have points deducted. I would recommend that you make enough content  on the target page so that you can get your phrase in many times without exceeding  5%.

Proper H1,H2,H3 Tags

H – Tags are in reference to heading positions. An example  of this is looking at this page the very first Title is an H1 tag, Onsite and  Offsite are H2 tags, all subsequent titles are h2 Tags. I am writing this to  help our clients not to out rank any other articles on Google – but just for example  purposes you can see the word SEO  Strategy in the H1, H2, and h2 Tags.

Bold Text

By Bolding and Linking phrases you are going for it further enforces  the phrase you are going for. The search engines look at the weight of a word  or phrase. Bolding, Linking, making larger text, a different color, anything  you can do to make the phrase stand out will be helpful as long as it is not  over done.

Internal Linking

Internal linking refers to linking within your website or web  store. For example I will make a link to this article on our website http://zencartcodeanddesign.com with  the anchor text SEO Strategy. A good  example of this on websites that sell product would be to utilize the advanced  cross sell mod for Zen Cart. You can put in related products and the title of  the product will link to the product. This will greatly help your individual  products rank for the title of the products.

External Linking

In our case we are related to http://www.zen-cart.com by linking to them  it helps let the search engines know that we are at least somewhat related. Getting  this balance right is important due to the way page rank works. See Page Rank  on the next point.

Page Rank (PR)

Page rank is one of hundreds of factors of how Google ranks  your website. Every time you get a do-follow link to your website you get a  little of that pages page rank. This is why it is so very important to get  links pointing to your website, and not too many links pointing out. Preferably  links for pages with high page rank. 1 link for a PR 5 website would be worth  thousands of links from a PR 0 website. Finding good high page rank sites to  get links from is quite difficult – this is why many people set up link wheels  (more on that later)

Link Bate

By Having good content for example this article I would be  willing to bet that some people after finding this article will link to it simply  because it is good content that can help their views. Also tools, calculators,  101 lists, anything that is good genuine content that is interesting enough for  people to naturally link to it.  

Offsite SEO Strategy / Link Building

Offsite SEO generally refers to link building an extremely important  part of rankings. Ideally you need tens of thousands of links pointing to your  website from all over the internet. Not all links are equal see Page rank above.   I already touched on this above but will  revisit it how it relates to link building. When you are getting links to your  site it is important to use anchor text for the keywords / phrases you are  going for. I would link to this article from blogs, forums, Articles, websites ext.  with the anchor text SEO Strategy. Although you don’t want all your anchor text  to be the same it will look like spam to search engines. You will in some cases  just link to it directly http:// examplesite.com other times you would want to  link to it with other anchor text for exampleOffsite SEOLink Building Strategy.

Article Writing

This one is fairly straight forward. Write an article about  600 words, a good sized article. In the article you are going to want to inform  people with what you know, be an expert, provide resources. After writing the  article you can submit it to ezinearticles.com, some seo experts will spin the  article with article spinning software then submit it hundreds of times to  hundreds of article sites. This can give you 300 links per article that only  contains 3 links each.

Blogs

Search the internet for blogs related to your subject, you  can add information to a blog post, or otherwise participate in the discussion  getting links back to your site. Add interesting content and look genuinely  interested in adding to the subject, otherwise the moderator will not approve  your posting.

Link Wheel

Register 10 or 20 domain names install a wordpress blog on  each one of them, you can even set up several blogs per domain by using  subdomains. You can write posts with links back to your site, then get links to  each of the blogs. Say you get a thousand links to each one of the blog posts  it will bump up the page rank of the blog then you can pass that page rank to  your website. This is helpful when getting links form non related places. You  do not want to get links to your website from non related places it will  confuse the search engines and de-rank you. For your blogs you can get links  from any old place without worrying how it might affect  you sites ranking, the more links the better  to bump up your page rank. Then when you link to your website it will be from  good page rank and relevance

Trade Links

Contact people in your industry, non-competitors but  related. Ask them if they can link to you as a resource and you can link back  to them as a good resource.

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