The heart of the web’s success is in connecting people with information, whether that be
a student looking for the nearest pizza parlor, or a local shoe store displaying its spring
collection to online shoppers. According to the Pew Internet & American Life Project, in
2008, 72% of Americans were online at least once a day, and 71% of online Americans
have bought a product via the web. The Internet provides a growing and increasingly vital
opportunity for businesses to reach new and existing customers with minimal costs. If
your customers are online, then the best way to connect with them is to join them there!