Here I assume that you have services/product to publish in your website. You do need to do some research about what is your targeted market and the keyword you should use to target your visitors. You need to do some research and study your competition Website to see how they implement. You can either modify their idea or make a better Website over your competition. You can even see what the keyword use in your competition website is.

Assume that you’re your site is selling a ‘toys’. You need to go to Yahoo!, Google, MSN to search for the keyword ‘toys’. Investigate their site because they are your competitors. Sometimes you can use a phrase in the keyword research, for example. ‘my toys’ or ‘toys shop’, etc. Do do this, you would need a tools known as ‘Keyword Effectiveness Index (KEI)’.

Keyword Effectiveness Index (KEI) are use to determine the value of a keywords in your market. KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.
The suggestion tools for KEI are:


After the keyword research, you should already have a list of your targeted keyword or phrases. The next thing is to pick a good domain name for your website url. Although, some search engine claim that they never listed a website in the search page based on the domain name. That is no harm if you are going to put your products name or services name in your domain name. Moreover, to put the keyword in domain name could help your visitor remember your site easily.

There are several extensions of a domain such as .com, .org, .edu, .etc. If you are target in the world wide, we suggest you to register in the .com domain name. If you are not sure this is a good domain name for your market. You can make a call to our domain expert do help you get a good domain.


A Website design is the combination of programming and the designing skill to create a digital presentation form in the Internet. There are various tools in the market to help you easily develop a web page. The Microsoft Front Page and DreamWeaver is the most popular tools used to develop a web page.

You may choose to develop your Web page by referring to your HTML books or hire an Web designer to do it for you if you are not sure how to develop a successful and search engine friendly Web site.

After you have you website designed. You must do some testing to ensure that your site is working nicely without any errors. The things you should test are listed below:

  1. Test your website in different monitor resolution. The standard resolution is 800x600.
  2. Test your website in different web browser such as Internet Explorer, Mozilla Firefox, Netscape Navigator, Safari, etc.

You might need to do some changes in your pages while testing to ensure your page is display nicely in all different environment.

After you have a website template. You can start to write your content and put the keywords you selected in your content.


To choose a best suit web hosting services for your website. It depends on the kind of website you are operating. For example, a information viewing website only need a small storage spaces and low bandwidth. While e-commerce website needs a large storage space to store the items image/information and a high bandwidth usage web hosting.

Beside, some website are provides the servicing or sending newsletter daily to their subscriber. They might need a hosting that support the email sending or email auto-responder features.

There are some web hosting companies there they provides the hosting packages. For example, they might include the Website design in their hosting packages or a email server in their hosting packages.

After you have chosen your web hosting company and sign up with them. You need to login to your domain name account to change the DNS and point it to your web hosting DNS. Normally, it takes about 24-48 hours to update your domain in database and get access to your site.


At the same time you wait for your domain name to be indexing. You can upload all your web pages onto the web hosting from your local machine. There are various types of FTP software for you to do this, the recommended FTP software as below:

After you had all uploaded, wait for your domain name to get access.

STEP 6: On-Page Optimization

On-Page Optimization is the thing you should do before you start your Off-Page Optimization in Search Engine Optimization. On-Page factors are related directly to the content and structure of the Website. This normally consists of pages written in the HTML and the website design architecture. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body content.

Each page should target between two and four keywords directly related to the contents. If you feel the need for more keywords then consider splitting your content into separate pages. The Uniform Resource Locator (URL) should contain keywords, separated by hyphens without being too long, around 128 characters is probably a sensible upper limit for the entire URL. The Ttle tag should contain the keywords because the Title taq would be the vital source for search engine to understand your page. Example of a Title tag:
<TITLE>Toys Shopping Center</TITLE>
Title tag should be the first tag in the Head section of a page. Beside you also need to create a Keyword and Description tag in your head section. Many website designers spend a lot of time creating keyword and description meta tags. Although these may be read by search engines, for example the description tag is used by Yahoo! To provide a short description of the site in the search engine results page, there are not used for ranking pages. But that is recommend to put your keyword in the meta keyword and description tags. Example as below,
<META NAME="keyword" content="toys, toys shopping center">
<META NAME="description" content="Toys shopping center provides the latest toys series for your children">
After the changes of your web pages, you do need to re-upload this entire file onto your web server to reflect the new changes.


Submission to search engine and directories is to get your website listed and let your visitor find you. There are many search engine and directories out there. But that is recommended to submit to some major search engine such as Yahoo!, Google, MSN. Below are the link for you to submit your website without paying any cents.
·         Search Engine
·         Search Engine Directories
o   IDMStudio -


To submit your articles onto several major articles directories would help you increase the inbound link for your web page. This is because when you submit articles, you do please to put a link back to your website. This is commonly known as inbound link or back link.
The search engine such as Google would rank your page based on the inbound link you have. Below are the recommend articles directory that is free to submit your articles ad publish on the Internet:


Some search engine would rank you page based on the quality of your inbound and outbound link you have. That’s Google. A quality link is usually your competitors or the website that is closely to your services/products. You need create a page of resources link and link to them. And send a request link back email to their webmaster. Example of the email as below:
Dear Webmaster,

My name is Maverick and I have just gone through your site, and visited many pages. I have noticed that you have good content on

the site. It would be better if we link to each other as reciprocal link place an important role in a search engine ranking algorithm.

I have already placed a link to your site on the following webpage:-

Your link details are here: …


Blogs is vital issues that related to your site ranking. Usually, search engine will search for the information from the blogs because blogs is always the updated or the latest information. There are many blog site out there. The most popular is the Google’s Blogger –


Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages.
It's also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages.
The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with the program policies, just complete the online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search - you can decide to use any combination of these products on your pages.
Google will review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your web pages.

Google Adwords
Google Adwords is a quick and simple way to advertise on Google, regardless of your budget. Adwords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, including AOL, EarthLink, HowStuffWotks, & Nlogger. With searches on Google and page views on the Google Network each day, your Google Adwords ads reach a vast audience.
When you create an Adwords keyword-targeted ad, you choose keywords for which your ad will appear and specify the maximum amount you’re willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, the Adwords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad’s position.
\When you create an AdWords site-targeted ad, you choose the exact Google Network content sites where your ad will run and specify the maximum amount you're willing to pay for each thousand page views on that site. You pay whenever someone views your ad. As with keyword-targeted ads, the AdWords Discounter automatically reduces the actual CPM you pay to the lowest cost needed for your ad to win the placement on that page.

There's no minimum monthly charge with AdWords -- just a nominal activation fee. You can choose from a variety of ad formats, including text, image, and video ads, and easily track of your ad performance using the reports in your online account Control Center.
To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.

Jim T. has been in the IT industry since 1995, and is involved in web marketing and system development since 2007. He is a person who can deliver a quality online billing system and provide system development consultation that will really work for your business.
Continue Reading

Create Your Own Web Page

Today, there are lots of outlets had started moving their business onto the Internet and making initiate their International business. To making the Internet business you must first have your own Website or portal. You can simply hire a Web Services Company or a Web designer to do it for you or you might want to design all the things from scratch by referring to your HTML manual. Once you have a Website, you might want to publish your products, services, journal, or story onto your Website to share with the World. Sound easy?

Obviously, that’s an easy task if you would like to have your own Website within 24 days. And loan some copy-paste technology to enrich your Website content. Okay, now you have a great Website. But, are you sure that your site is a search engine friendly and search engine optimization Website? The answer might from you would be Yes! or No!, or I’ve no idea!

If you are looking for an answer from above question. This is an essential book that you should read it carefully. This book will guide you the way to create a successful Website and submission your Website into major search engine using free or paid method.

Chapter 1: Basic Knowledge of Web page programming and Development Tools

Web page programming is generally known as HTML (Hypertext Markup Language). This is a basic web scrip language that you should know in order to start a web page. Second, the CSS (Cascading Style Sheets) must use together with your HTML web page. CSS is use to format your font style such as font color, font weight, font size, etc. The CSS is also use for the Web page layout format such as the page height, page weight, page position. Sometimes you might need to integrate extra features such as mouse hover effect on your button, or dropdown button selection. This could be achieve by using advance CSS knowledge or JavaScript.

There are lots of Web page development tools in the market such as Microsoft FrontPage, Macromedia DreamWeaver. Microsoft FrontPage could be obtain together if you are buying a set of Microsoft Office that package with FrontPage and some other Free Web development tools under the GNU license such as what? What? What? From Chapter ? to ? will teach you all the HTML coding and knowledge.

Beside, if you heard from using the Microsoft ASP.Net or VB.Net to create a .NET web page. This is an alternative way. But You need to transfer your bank money into Microsoft to buying their development tools. It’s not a good advice if you only need to create a simple sale Web page. The Microsoft .NET technology usually use to create a system called Web site.

Whenever you had finish your Web page in your local machine. It’s the time to find a reliable hosting company and order your package together with your domain name. Once you had make a payment to the hosting package, you have to wait for about 24-48 hours for your domain name to be indexes in the Internet DNS (Domain Name Server). Then you can start to upload your Web page file onto your hosting server. This would have a clear explanation if you reach to the Chapter ?.

Jim T. has been in the IT industry since 1995, and is involved in web marketing and system development since 2007. He is a person who can deliver a quality online billing system and provide system development consultation that will really work for your business.
Continue Reading

Effective way to manage billing anytime anywhere!

You watch it! You know it!

Operion Billing is an online billing management system that mainly assist you to manage your receiving payment from your customers. The system able to produce 8 documents including invoice, quotation, and 8 important reports for your business.

Continue Reading

Online Billing Anywhere Anytime

Operion online billing system allows you to manage your business billing anytime anywhere. 

Others than that, the Operion billing help you in:

  • Manage your customer’s database, quotations, invoices anytime anywhere.
  • Discard your reliance on an accountant to print customer’s statements and reports !
  • Having no fear of losing valuable data when your computer crashes or goes missing !
  • View invoices, sales report, pending payments & customer's statement all on a single screen.
  • Send the auto reminders to customers with pending payment to be made
  • Intelligent keywords search into all the documents

Please visit for more information.

Do your face these common problems in your business? 
  1. Do your business encounter cash flow problem because you have too many debtors? 
  2. Do you rely on your accountant to print your customer statement or aging report? 
  3. Do you like to have a report to quick search all the overdue invoices? 
  4. Do you track the invoices and quotations number manually (by Word/Excel)? 
  5. Do you manually copy the same quotation for different customer occasionally? 
  6. Do you like your invoices being copied and modified without your consent? 
  7. Do you like to have "One-Click Invoice" system? 
  8. Can you remember all your product's price, code, and details? 
  9. Do you hire a debt-collector to help you collect the payment? 
  10. Do you have the fear of losing valuable data in situation when you're computer crashed?

Please visit for more information.
Continue Reading

Online Shopping VS Offline Shopping...

How much has technology changed shopping habits? With the advent of the internet and the tough time High Street retailers are having at the moment, Grazia looked deeper into the issue and conducted a survey. Are more consumers turning to online retailers, or do they prefer a good old fashion trip to the High Street? Believe it or not, the split between preferences is pretty even. Only about 55% of shoppers still prefer going to retail shops for their purchases. With that being said, 64% of shoppers research products online before buying in the store. High Street shoppers will pay an average of 33% more for a purchase than they would buying the same item online, and are even willing to pay as much as 50% more. Why? The answer is simple. Consumers don’t like to wait for their items and they prefer to purchase something they can see, feel, touch and try on.

Continue Reading

30 Brilliant Social Media Marketing Tips From 2012

30 Wonderful Social Media Marketing Guidelines From 2012
Blogosphere gives the chance to know about different social media marketing tips, but everyone wants to have best guidelines from 2012. If you still did not get any benefit from these guidelines then don’t worry you may use them now in 2013 just to make stunning social media market.
1. Your blog content should target your audience, not you. Normally, novelists do such thing at first that they blog about their selves while forgetting about audience. However, entrepreneurs must blog according to community’s interests. (Courtesy: Mark Suster)
2. If your social media market solely for community service, then you must equally spend the time for twitter and maintaining team that supports you. (Courtesy: Jeff Esposito)
3. Evaluation of social media is crucial by examining its performance as contrast to more advertising ways and conventional channels. Obviously, you cannot make comparison with cost but you may evaluate the quality and quantity of clients they have. (Courtesy: The Next Web)
4. Using the Mobile check-in services. Such services are not merely bound to bars and restaurants, but a medical practitioner can use it creatively while checking in for tech-savvy patient. (Courtesy:Mashable)
5. Importance of your frequent blog post. Generally, in effective marketing frequent blog post is very much important as it increases the traffic you drive. It is better to blog on daily basis rather than posting weekly. (Courtesy: Social Media ExaminerHere is a Tip: Here’s 100 of them to get you startedoffers you great ideas for content.
6. Hashtags proved to be ineffective. According to recent findings from Argyle, hashtags brought 5% less clicks as compare to without hashtag-stuffing. (Courtesy: Social Media B2B)
7. Following more community could damage the SEO budding of your account on Twitter. If you follow more community just to increase the ranking on search engine, then make it sure that it probably would not be effective. However, if you have more influence on Twitter, then it is enough for top ranking. (Courtesy: Marketing Profs)
8. Create a community, give them unconditional positive regard and encourage them to participate. This can be done by asking questions and feedback, presenting the gifts and prizes, and showing gratitude towards them for their writings, comments and interactions. (Courtesy: Social Media Today)
9. Post about the problems that your services and product can solve rather than posting about nature of services and product. Everyone wants to know about the capability of your product and services that what problems can they handle. One and all used to look whether the product gives them a solution for one’s problems or not. (Courtesy: Social Fresh)
10. Treat your clients as the characters and your business as storytelling. Consider what actually motives your clients and evaluate their patterns efficiently. Their needs, wants and actions would actually drive your story wherever they want. (Courtesy: Joey Strawn)
11. Avoid sad and unclear posting on twitter, along with being very modest is not so favorable. Sharing your personal thoughts and life is acceptable but not as much. You must be professional as well as stay classy and positive obviously(Courtesy: BostInnovation)
12. The biggest need of your social media is answering all simple queries. Make your strategy effective by attending such questions, who is the audience, what are their demands and needs, how my strategy will turn out. (Courtesy: Smart Blogs on Social Media)
13. Company blogs need regular posting therefore you must opt posting different tweets and follow the hit of keywords and numerous times for your community. (Courtesy: Social Media B2B)
14. Don’t make your business merely about you, if you desire for more tweets. Off course, more RTs leads to more traffic to your blog, increases your SE0 service by boost SEO and allows you to connect with more community. The latest findings of renowned Scientist Dan Zarrella has proved that self-centered blog posts has less retweets as compare to those which are neutral and relevant. Thus, sharing positive and relevant information is the key to attain long lasting RTs. (Courtesy: Dan Zarrella)
15. Consider your medium as a tool, not as message. Whatever the medium you are using such asFacebookTwitter or any other, cannot be your message or strategy itself but it acts as a tool to spread your strategy. (Courtesy: Entrepreneur)
16. Evaluation of social media in order to know about basis of what and why your social media should be at first. For evaluating such things, you need to look back on reasons why you have started your page on Twitter and Facebook. It could be for many reasons like for research of marketplace or you demand good sales. Whatever the reasons, you must keep an eye on inclined topics and exchange rates. (Courtesy: Clickz)
17. Identify location through Twitter to make effective connection with local vistas. You can search your desired location with the help of specific keywords and improve it too.  (Source: Jeff Bullas)
18. Locate your authorities by using social media stuff, then sketch out the plan to develop the content. It is advantageous to gather information regarding other companies. You can attend to conversations of customers to get to know about your opponents. It would really help you in making your program enhanced. (Courtesy: Mashable)
19. You must have a facebook group in order to stay tuned with other significant figures of panels and conferences.  Facebook groups always give you a chance to maintain your social circle. You can use different activities while joining facebook group such as making content for an email, using group docs and connecting with all group members at once. By this, you can approach to collaborative method for your business. (Courtesy: Social Fresh)
20. Make notice about the timing of your posts- whether it is time of day, week or a year.  Consider the timing of your social media posts – time of day, time of week, and time of year. For instance, if you are posting something at morning, but your client would not attend it on hand then your post could be lost. It is crucial to modify your content according to particular season especially if you are working for seasonal product. (Courtesy: Search Engine Optimization Journal)
21. Product advocators are more important than voice of authorities. Appealing with authorities allows you to have many twitter followers, but they can only talk about your brand. However, having advocators offer permanence for your product because they actually invest in your brand. (Courtesy:Danny Brown)
22. Don’t use widespread name, using would be helpful in testing personal product for social media domain. You can make an interrelated personal product that has some unique name. You need to locate about more options as is in use already. (Source: The Next Web)
23. Editorial Calendar should be organized in order to arrange your eBooks from blog posts. Locating your content is a difficult task but you can do it easily by approaching content creationtactically. This would help you in balancing your dealing. (Courtesy: Social Media B2B)
24. Giving the people reasons to like your product and Facebook page. Communities have motives to approach your page, so give them something that needs to be valuable for them.(Courtesy: Outspoken Media)
25. Accept your bad points and mistakes whenever your company does. Don’t try to act as if your account has been hacked or don’t draw any excuses for your mistakes. Owing your bad points and mistakes is much better than not accepting it. (Courtesy: Smart Blogs on Social Media)
26. Know about your clients by using social media competitions. You may ask them how they got to know about your company so that you would know about channels of your product. (Courtesy:Mashable)
27. Three important outline for company’s blog that apply universally: teaching your customers how to do all stuff, creating a killer directory and offering a new outlook (Courtesy:Social Fresh)
28. Use specific keywords to increase your ranking and to allow the clients to easily locate your brand. You need to effectively work on hashtags that relate to your clients so they they can strike into potential community associates on the internet. (Courtesy: SEOmoz)
29.  Follow the buttons on your blogs, on your website and in emails too and appreciate having social blogs and sharing. This how-to guide  would help you in knowing about social networks and how to create them. (Courtesy: HubSpot)
30. Oftenly unnoticed worth of valuable community is having attractive social skills. Your diplomacy, skills and judgment let you run professionally for a long race. (Courtesy: SocialFresh)
Continue Reading

High Street Shopping Versus Internet Shopping

When you think of shopping, do you associate high street shopping or internet shopping as your preferred medium? There are of course, advantages and disadvantages to both but which one is better overall? This may be dependent on your personal preference or which is the most convenient for purchasing goods at a given time. This can also be determined by availability. Some goods may only be obtainable either online or from a physical shop.

Twenty four hour convenience
In today’s hectic twenty-four hour society when everything is driven by convenience and time the internet can be an invaluable source when used properly. When many people seem to have a distinct lack of time, the internet is often used for the purchase of goods. It can also provide a valuable first port of call if a consumer if looking for information but looking to actually buy a product in-store or at a physical place instead of online. A good example of this is buying a car. Often information is searched for regarding potential purchases online but then the actual point of sale comes from a dealership. This is also true of buying property. Information can often be gleaned from an estate agency or property website beforehand but the actual purchase is made on the high street. The internet can also be good if you are time restricted. If you know exactly what you are looking for, need something quickly but do not have the time to go to the high street during your normal working week, you can order something online and it can arrive the next day.

The internet can save time
It can definitely be beneficial to do some of your shopping online. For example, you can save at least an hour per week if you select your grocery shopping online and have it delivered to your property. The only downside to this is the fee incurred for the delivery every week. Purchasing items such as books and CDs online can also save time. In many cases items such as these can also be cheaper to purchase online than on the high street. The internet can also be a fantastic resource for the research and the purchase of non-everyday products such as adult sex toys, birthday or Christmas presents and jewellery. Online banking can also be a far more convenient way of transferring money from one account to another then going into a high street bank or building society.

The advantage of the high street
If you have the time to have a good browse, the high street can be a better option. If you buy clothing from the high street, trying the items on in a changing room prior to purchasing ensures that the garments are the correct fit. If you are purchasing clothing online, unless you have the exact same item in your possession, you cannot guarantee that it will fit. If you buy the item online from a reputable online retailer and it does not fit you can of course send it back and in most cases exchange or refund it. If however you want to surprise a loved one with some sexy lingerie, as long as you know what size they take, then either option should work just as well. Whatever you want or need to purchase as a consumer, the high street offers the advantage of allowing you to view the actual product whether it be a book, a CD, shoes or clothing etc. The high street is also highly convenient if you want to quickly buy a sandwich and/or a drink from a cafe or a newsagent and take it away with you. It also acts as a browsing ground. For example, you may wish to purchase a new electrical item such as a television and have seen it at a cheaper price online but want to see it in the flesh beforehand. As mentioned earlier, the same can also be said for the internet.

Overall there are advantages and disadvantages to buying goods online or from the high street. If you are time restricted for whatever reason, the internet can be more convenient. However, if you have time to browse and want to see the goods before you buy them, the high street can have the upper hand. Essentially it is dependent on personal preference as to what works the best for the individual.
Continue Reading

We Get What We Want Online

We can’t deny that people like shopping. People go to work to earn money they could spend to buy the things they need. Sometimes, aside as being a necessity, shopping becomes a hobby. Shopping gives us satisfaction since we could buy not only the things that we need but also those that we want.
Commonly, we go to malls and stores when we want to shop. We go there because we know that we could find what we want to buy there. Most of us want to shop with a company than to shop alone so that at the same time we could spend time with them.
However, the age of technology has brought us another advance. For the shoppers, there are already new ways to buy things desired. Shopping online has already made its way in the business industry.
By the use of our computer and internet connection at home, we can already buy anything that we want. There are already online shops that sell items and products. It is just like buying in a store, the only difference is that the retailer is in the internet.
How does shopping online work? Consumers or those who want to buy a service or a product can just open their internet and search for a shop online. It is not hard to look for online shops since there are already numerous of this kind of sites online. Alternative vendors are searched through the use of shopping search engine. When a consumer has found what she wants to buy, he/she may sign up in the website. This is necessary so that information will only be asked once, and no more when you come back in another time. In online shops, products can be ordered through email while others just order through clicking on the products. The consumer then will receive confirmation through email once the transaction has been completed.
The most common way of payment is through credit card. Others like billing to mobile phone, check, debit card, gift card, cash on delivery, etc. instructions for the payments will also be given by the online shop.
After ordering, how then can we receive the items that we purchased? If the items you bought are digital media products like software, music, movies, images, eBook, then you will receive it through downloads. Other goods reach the shoppers through shipping the products to the costumer’s designated address.
Unlike other malls, online stores are usually open 24 hours a day. Consumers must not worry because most of the online shops include labels for return shipping in case there are instances that the consumer wants to change the received product. Consumers must also be careful in choosing trusted online shops to avoid scams and fraud. One way of knowing the website is through the blogs, reviews, and comments of the online shoppers.
Internet has already been making a great impact in our lives. It is not only for education and entertainment purposes anymore, but also for business and marketing. Since internet connection is almost available to all households, communication is not scarce. It is just amazing to think that technology has affected even the aspect of shopping. You just stay in your house, open your computer, click, and viola, any moments soon, you get what you want.

Continue Reading