The money is in the list.
Potentially one of the worst catchphrases ever created. Any business owner or marketer who uses that phrase should hope their customers never hear them say it.
Customers should never be looked at solely as a way to make money. Altruistic? Maybe, but it seems a better idea to trust that revenue and profit will grow as a result of creating healthy relationships.
It just so happens that email provides one of the most convenient and friction free methods of communicating with customers and facilitating the fair exchange of value.
If you choose to have email play a role in your marketing and communication process, which you should, you’ll need to pick a third-party service provider capable of building campaigns, sending emails that miss the spam bin and gives you the ability of measuring the effectiveness of your marketing efforts.
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