- WeChat have a large number of users (more than 600 million users and growing)
- Precise positioning – they categorize people according to their LOCATION and GENDER
- Personalized social CRM is tailored and targeted to individual’s needs.
- Brands can apply for a WeChat Official Account. They will receive an unique QR code where users can scan to follow the account and receive brand notifications.
- Reduction in cost of communication – making communications more efficient.
- Sales Promotions – introducing a potential new channel for e-commerce.
WeChat Official Account (OA)
- One time setup Fee
- Own Unique QR Code
- WeChat Broadcasting (text, image, video, audio, rich media)
- CRM customer relationship management
- Statistics Report (followers, rich media, messages)
- WeChat official verification account (VA) – verified by WeChat Malaysia
Click the link below for more information:
https://www.scribd.com/doc/257754848/WeChat-Official-Account
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